People often ask how to make content that’s “what Google wants”. Our answer is that Google wants to show content that fulfills peoples’ needs. Focus on making unique, non-commodity content that visitors from Search and your own readers will find helpful and satisfying. Then you’re on the right path for success with our AI search experiences, where users are asking longer and more specific questions — as well as follow-up questions to dig even deeper. (By the way, unique and valuable content is also important for our blue link results as well). Our creating helpful, reliable, people-first content page may help you self-evaluate your content efforts.